Executive Briefs

Standing on the Shoulders of Robots

In today’s highly competitive global economy, fraught with demand volatility, uncertainty and risk, the supply chain planner’s role has never been more strategically important.


Nor has it ever been more difficult to get right. The need to continually make optimal tradeoffs between service levels and profitability targets is rendering old planning approaches and tools obsolete. It’s one reason why industry gurus like Lora Cecere strongly advocate ‘systems thinking’ and applying advanced simulation techniques that are found more in gaming than in traditional operations planning.